When it comes to maintaining healthy, beautiful hair, consistency is key—and Redken just made that easier than ever. Meet your new go-to: Redken's Acidic Bonding Concentrate 24/7 Night & Day Serum. This game-changing product is the latest addition to the ABC family, and it’s designed to work around the clock to strengthen, protect, and restore your hair with zero extra effort.

What Makes It Different?

This leave-in treatment is formulated to deliver powerful repair benefits while you sleep and ongoing protection while you're out conquering your day. It targets the very core of hair damage by reinforcing weakened bonds, improving strength, and shielding your strands from the everyday stressors that cause breakage and dullness.

Whether your hair is color-treated, heat-styled, or just needs a little extra love after the holiday season, the ABC 24/7 Serum helps restore softness, shine, and resilience.

Why We Love It

• Night Repair Mode: Apply before bed to wake up with noticeably softer, more manageable hair. It works while you sleep to strengthen from within.

• Daytime Protection: Use in the morning as a leave-in for heat protection and frizz control throughout the day.

• No Rinse, No Fuss: This lightweight formula absorbs quickly and doesn’t leave residue, making it perfect for all hair types.

Who It’s For

If your hair is feeling dry, damaged, brittle, or just tired from frequent styling or color treatments, this serum is for you. It’s ideal for:

• Chemically processed or color-treated hair

• Hair exposed to frequent heat styling

• Anyone looking to simplify their routine without compromising on results

How to Use It

Simply apply to clean, damp or dry hair before bed or in the morning. No rinsing necessary. Style as usual and let the serum do the rest.

Pair It With...

For maximum results, pair the 24/7 Night & Day Serum with the rest of Redken’s Acidic Bonding Concentrate system, including the Shampoo, Conditioner, and Intensive Treatment. The entire line is designed to rebuild broken bonds and improve overall hair strength and appearance.

Try It for Yourself

The Redken ABC 24/7 Night & Day Serum is available now at Salon 955. Ask your stylist about incorporating it into your routine or stop by to pick it up during our Buy More, Save More retail promotion this month—it’s the perfect time to stock up!

Your hair works hard every day. Let this powerful serum return the favor, 24/7.